What is your why?

 

Why did you get out of bed this morning?

Why did you eat what you ate?

Why did you wear what you wore?

Why did you come here?

 

THE BIG WHY?

 

We are certainly not here just to sell shit…

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We are here to CONNECT!

 

LIFE is about people.

ADVERTISING is about illuminating how our products and services will improve people’s lives.

 

NOW, how do we do that?

 

LOVE… TIME… DEATH.

 

These three abstractions connect every single human being on earth, everything that we have, everything that we fear of not having, everything that we ultimately end up buying, is because that at the end of the day we long for LOVE, we wish we had more TIME and we fear DEATH…

 

LOVE… TIME… DEATH.

 

Let's begin there.

 

In the end we will each get what we deserve.

 

THESE WORDS WERE SPOKEN BY WILL SMITH AT THE BEGINNING OF THE MOVIE COLLATERAL BEAUTY.

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(“ONE OF THE BEST MOVIES EVER”)